Concept Project
A non-commercial brand identity and web platform created to demonstrate Mugen Creative's internal design and art direction standards.
Built With
This project was developed as an internal creative exercise to explore high-intensity branding for the fitness industry. We wanted to build a visual identity for a hypothetical combat training gym that moved away from generic aesthetics, using the Norse concept of "Drengr" as our creative foundation. The goal was purely to showcase how we approach brand building and technical web development from scratch.
Since this is a concept project, we had total creative freedom to focus on kinetic typography and custom Webflow interactions. We developed the brand marks, color palettes, and layout to mirror the discipline and energy of a high-intensity gym. Every element was designed to test the limits of what we can achieve with Webflow in terms of layout and responsiveness.
As a showcase piece, Drengr illustrates our ability to craft a cohesive digital identity without the constraints of existing brand guidelines. It serves as a proof-of-concept for potential clients, demonstrating our proficiency in interaction design, typography, and visual storytelling. This project is entirely a design study and does not represent an active commercial business.
This project was developed as an internal creative exercise to explore high-intensity branding for the fitness industry. We wanted to build a visual identity for a hypothetical combat training gym that moved away from generic aesthetics, using the Norse concept of "Drengr" as our creative foundation. The goal was purely to showcase how we approach brand building and technical web development from scratch.
Since this is a concept project, we had total creative freedom to focus on kinetic typography and custom Webflow interactions. We developed the brand marks, color palettes, and layout to mirror the discipline and energy of a high-intensity gym. Every element was designed to test the limits of what we can achieve with Webflow in terms of layout and responsiveness.
As a showcase piece, Drengr illustrates our ability to craft a cohesive digital identity without the constraints of existing brand guidelines. It serves as a proof-of-concept for potential clients, demonstrating our proficiency in interaction design, typography, and visual storytelling. This project is entirely a design study and does not represent an active commercial business.